12th December 2023
On 11th November 2023, Changan officially launched, the Deepal S07 and Deepal L07, at the 07th Thailand International Motor Expo. This is the first time that Changan has launched electric vehicles in Thailand, and it is also the key to its development into the full right-hand drive market.
The vehicles went on sale at the Thailand Auto Show on 29th November 2023 with a starting price of THB 1,399,000 (£31,370) and THB 1,329,000 (£29,800) respectively.
The Deepal brand has been highly successful for Changan since its launch in September 2022, earlier this year it was ranked second for Chinese brands offering the best NEV customer experience by JD Powers. Deepal delivered 103,000 vehicles between January and October this year. Changan is aiming to sell 450,000 Deepal vehicles worldwide in 2024.
The S07 (branded S7 in China) is a mid-sized SUV being 4750mm L, 1930mm W, 1625mm H with a wheelbase of 2900mm. It has an aerodynamic drag coefficient of 0.258 Cd. It is available with powertrain options including: all electric BEV at two power levels 160 kW (218 bhp) or 190 kW (258 bhp) a range extender REEV with a 175 kW (238 bhp) motor and a 1.5L NA ICE producing 70 kW (95 bhp) for battery charging only. The interior has a 15.6” floating main screen powered by a Snapdragon 8155 processor, the screen rotates around the Y axis by +- 15 degrees. For the passenger there is an optional sun visor display.
The L07 (branded SL03 in China), Deepal’s first electric vehicle, won the prestigious Red Dot Award for product design in 2023. Its minimalist nature, aerodynamic surfaces, fully digitized cockpit, and sleek lighting features combined with the company’s industrial capabilities, establishing the car as a world-leader in the market. The sleek, reduced styling is complemented by flowing side lines, frameless doors with flush pop-out handles, and a strategically aerodynamic surface design, reflecting the brand’s commitment to both aesthetics and efficiency.
Thailand is set to form a key part in Changan’s globalisation strategy. Changan will create: overseas customer contact centres; parts, warehousing, distribution centres and technical training centres to help provide the ultimate customer experience and to help develop local industries, increase jobs and bring a better life to thousands of households. Changan places customer satisfaction at the top of its priority list and continues to rank first amongst Chinese brands in JD Powers Initial Quality Study (IQS).
Earlier this year Changan announced a THB 8.862 Billion (£199million) investment in Thailand and received approval to build a manufacturing plant on a 40 hectare site in the Rayong province. The plant will focus production on right hand drive vehicles for export to Asia, Australia, New Zealand, the UK and South Africa. The plant will produce battery electric vehicles, plug in hybrids and range extender electric vehicles. The factory is planned to produce 100,000 vehicles in 2025.