JOB SPEC
Dealer Marketing Executive
Sales & Marketing 202610-05
Sales and Marketing
Full Time
Competitive, rewarding compensation package, based on your qualifications and experience.
Permanent
Birmingham B37 7YG, UK
About the Role
The Dealer Marketing Executive supports the dealer network across the North and South regions, ensuring consistent, effective, and brand-aligned marketing execution. Working closely with Zone Managers, this role is focused on improving local marketing performance, optimising spend, and delivering high-quality support to dealers to drive enquiries, footfall, and overall commercial performance.
Requirements
Strong communication and relationship-building skills
Proactive, organised, and able to manage multiple dealer requests efficiently
Good understanding of digital and offline marketing channels
Ability to analyse performance data and translate insights into action
Detail-oriented with strong brand and quality awareness
Collaborative mindset, working effectively with internal teams and external partners
Customer-centric, solution-focused, and commercially minded
Duties & Responsibilities
Dealer Support & Relationship Management
Act as a primary marketing contact for dealers, providing guidance, best practice support, and day-to-day assistance.
Manage dealer calls, requests, and enquiries in a timely, professional, and solutions-focused manner.
Build strong relationships with Zone Managers to understand dealer needs, challenges, and performance priorities.
Marketing Execution & Campaign Support
Work alongside the dealer marketing agency to plan, deliver, and optimise local marketing campaigns across digital and offline channels.
Support dealers with campaign planning, co-funding requests, asset usage, and local adaptations of national activity.
Ensure all dealer marketing aligns with brand standards, national campaigns, and compliance requirements.
Performance Monitoring & Optimisation
Track and review dealer marketing performance, identifying areas for improvement and recommending optimisations.
Provide regular reporting, insights, and guidance to help dealers maximise ROI and improve local market impact.
Monitor marketing spends across regions to ensure effective budget utilisation and value for money.
Process Management & Coordination
Coordinate marketing activity between HQ teams, the dealer marketing agency, and dealer partners to ensure smooth execution.
Maintain marketing documentation, calendars, and activity trackers to support organised, transparent operations.
Support the rollout of new marketing initiatives, tools, and training for the dealer network.
Other Features
Value This Role Brings
Improves dealer marketing performance and consistency across regions
Ensures local marketing spend is used effectively and aligned to commercial goals
Strengthens collaboration between HQ, agencies, and the dealer network
Enhances customer engagement, enquiries, and retail performance at the dealer level