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JOB SPEC

UK Sales Director

G202411-04

Sales and Marketing

Full Time

Competitive, rewarding compensation package, based on your qualifications and experience.

Permanent

Birmingham B37 7YG, UK

About the Role

About Changan
Changan Automobile, one of the world’s leading automotive manufacturers from China, brings a rich heritage and global reach to the European market. With a presence in Europe since the early 2000s through design and R&D centers, Changan has now established its European headquarters in Munich, marking a new commitment to the region. Operations across multiple European markets will begin in 2025, introducing Changan's vehicle lineup that blends European design excellence with advanced Chinese technology. Driven by innovation and quality, Changan is excited to deliver intelligent, stylish, and sustainable mobility solutions tailored for Europe.

About the Role
We are seeking a dynamic Sales Director with extensive automotive industry experience to lead the launch of the Changan brand in the UK.

This role requires a hands-on approach as we scale the business from the ground up. As the Sales Director, you’ll have the unique opportunity to use your connections, planning, influencing and leadership skills to shape the face of Changan in the UK. Building a Dealer Network and sales function, to deliver growth through the introduction of an innovative product lineup that combines European design excellence with cutting-edge technology.

Requirements

  • Several years of experience in a similar role within the Automotive Sales & Marketing.

  • Proven track record of managing automotive Sales and / or Network Development, preferably in a multi-national environment.

  • Strong understanding of automotive industry trends, finance products, fleet markets and analytical tools.

  • Excellent leadership, communication, and interpersonal skills, with the ability to work effectively with international, cross-functional teams.

  • Strong problem-solving skills, with a strategic mindset and the ability to adapt to changing market conditions.

Duties & Responsibilities

Network Development

  • Identify, recruit and contract Dealer network for UK Sales.

  • Manage appointed agency to complete Network Representation plan.

  • Manage Dealer Network team to open and operate Dealer Network in line with Changan standards and processes.

  • Develop and implement processes to manage Dealer performance in line with Changan standards and processes.


UK Sales

  • Overall responsibility for planning and delivering national sales targets. Own the production planning process, stocking, sales targets and sales performance by channel.

  • Lead the sales team to develop and deliver sales performance across Dealer and Fleet channels.

  • Represent Changan to Fleet customers, leasing companies, residual value providers etc. to support sales performance and grow the business.

  • Work with cross-functional teams in UK, Europe and China, including marketing, product management and finance, to align sales strategies with overall business objectives.

Other Features

  • A culturally enriching role with the opportunity to build something monumental.

  • Hybrid work environment.

  • A diverse, multinational team.

  • Start-up energy within secure corporate structures.

  • Competitive, rewarding compensation package, based on your qualifications and experience.

  • Must be eligible to work in the UK.


By submitting your job application, you acknowledge that your application will be reviewed and processed by Changan Automobile Deutschland GmbH, located in Munich, Germany. You consent to the transfer and processing of your personal data outside the UK, in compliance with GDPR.

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