JOB SPEC
UK PR & Events Manager
G202411-03
Sales and Marketing
Full Time
Competitive, rewarding compensation package, based on your qualifications and experience.
Permanent
Birmingham B37 7YG, UK
About the Role
About Changan
Changan Automobile, one of the world’s leading automotive manufacturers from China, brings a rich heritage and global reach to the European market. With a presence in Europe since the early 2000s through design and R&D centres, Changan has now established its European headquarters in Munich, marking a new commitment to the region. Operations across multiple European markets will begin in 2025, introducing Changan's vehicle lineup that blends European design excellence with advanced Chinese technology. Driven by innovation and quality, Changan is excited to deliver intelligent, stylish, and sustainable mobility solutions tailored for Europe.
About the Role
We are seeking a PR & Events Manager with relevant experience to support the launch of the Changan brand in the UK.
This role requires a hands-on approach as we scale the business from the ground up. As the PR & Events Manager, you’ll have the unique opportunity to use your contacts, planning and influencing skills to shape the Changan brand in the UK. Managing media relationships and agencies, to present an innovative and exciting product lineup that combines European design excellence with cutting-edge technology.
Requirements
Bachelors degree or similar.
Several years of experience in PR or communications, ideally with automotive experience.
Strong understanding of the political and economic landscape between the EU and China.
Strong understanding of automotive topics and trends.
Exceptional written and verbal communication skills in German and English; proficiency in other European languages is a plus.
Familiarity with PR analytics tools and an openness to adopting new MarTech tools.
Duties & Responsibilities
Establish the UK PR function and lead the rollout for Changan from the ground up.
Lead the PR agency selection process in collaboration with European and global teams, building a solid network in preparation for Changan’s commercial launch.
Develop and execute an annual PR strategy, ensuring alignment with the Changan brand and strategic direction.
Localize the global PR approach, aligning strategies with global PR objectives.
Manage media inquiries and foster media relationships.
Plan and oversee press events, product launches, media test drives, and other PR-related activities in coordination with local agencies and internal teams.
Coordinate interviews with Changan’s senior leadership team.
Provide crisis communication support as needed.
Monitor and analyze PR campaign performance, media coverage, and market trends to deliver insights and strategic recommendations.
Other Features
A culturally enriching role with the opportunity to build something monumental.
Hybrid work environment.
A diverse, multinational team.
Start-up energy within secure corporate structures.
Must be eligible to work in the UK.
By submitting your job application, you acknowledge that your application will be reviewed and processed by Changan Automobile Deutschland GmbH, located in Munich, Germany. You consent to the transfer and processing of your personal data outside the UK, in compliance with GDPR.