JOB SPEC
UK Marketing Director
G202411-01
Sales and Marketing
Full Time
Competitive, rewarding compensation package, based on your qualifications and experience.
Permanent
Birmingham B37 7YG, UK
About the Role
About Changan
Changan Automobile, one of the world’s leading automotive manufacturers from China, brings a rich heritage and global reach to the European market. With a presence in Europe since the early 2000s through design and R&D centres, Changan has now established its European headquarters in Munich, marking a new commitment to the region. Operations across multiple European markets will begin in 2025, introducing Changan's vehicle lineup that blends European design excellence with advanced Chinese technology. Driven by innovation and quality, Changan is excited to deliver intelligent, stylish, and sustainable mobility solutions tailored for Europe.
About the Role
We are seeking an innovative Marketing Director with extensive relevant experience to lead the launch of the Changan brand in the UK.
This role requires a hands-on approach as we scale the business from the ground up. As the Marketing Director, you’ll have the unique opportunity to use your planning, influencing and leadership skills to shape the Changan brand in the UK. Building an internal and agency team, to align with the European positioning and vision to present an innovative product lineup that combines European design excellence with cutting-edge technology.
Requirements
Bachelors degree or similar.
Several years of experience in a similar role within the Sales & Marketing.
Proven track record of leading Marketing and Communications, preferably in a multi-national environment.
Strong understanding of automotive industry trends, finance products, fleet markets and analytical tools.
Strong understanding of digital marketing, first party data management and utilization.
Excellent leadership, communication, and interpersonal skills, with the ability to work effectively with international, cross-functional teams.
Strong problem-solving skills, with a strategic mindset and the ability to adapt to changing market conditions.
Duties & Responsibilities
Establish the UK marketing function, working with European and Global teams. Recruit and manage and mentor a UK based team.
Develop and implement UK brand launch & growth strategies, to deliver brand awareness goals aligned with the European brand positioning strategy. Build and maintain relationships across related media and industry partners.
Plan and manage the Fixed Marketing budget to deliver agreed business objectives.
Manage a network of marketing agencies, utilising the latest martech solutions, and measurement tools to deliver effective campaigns and strategies.
Develop and implement integrated data-strategy, including full CRM and loyalty plans.
Work with related suppliers, i.e. finance company, to present a unified approach to customers.
Plan and deliver a calendar of public and press events to generate brand awareness and support the lead generation targets.
Stay updated on industry trends, technologies and competitor activities.
Other Features
A culturally enriching role with the opportunity to build something monumental.
Hybrid work environment.
A diverse, multinational team.
Start-up energy within secure corporate structures.
Must be eligible to work in the UK.
By submitting your job application, you acknowledge that your application will be reviewed and processed by Changan Automobile Deutschland GmbH, located in Munich, Germany. You consent to the transfer and processing of your personal data outside the UK, in compliance with GDPR.